Development of a bio-economy requires a global transition and will result in shifting interests and markets. New collaborations will develop and dependencies will change. Other Unique Selling Points will become important and market parties will take on new roles. Services will need to be adapted to other requirements.

The bio-based transition according Abstraction

In a bio-economy, raw materials and semi-finished products will also be produced, traded, transported, stored and processed. But a bio-economy results in a new playing field where the current economical rules still apply. It is of crucial importance to understand the uncertainties that accompany this process. Of course, practical, commercial considerations are of great importance. Nevertheless, Abstraction is of the opinion that in the present-day state-of-transition strategic insight and the ability to recognize opportunities is of even greater importance.

The bio-based transition according the hype-cycle

Looking at specific technology developments, the hype cycle distinguishes five phases. This enables an objective judgement of the value and usefulness of these developments. The instrument has been developed for the ICT-market by Gartner Inc. Abstraction has applied the hype cycle to the bioeconomy. Click for a graphical representation of the bio-based hype cycle.

Our way

Abstraction perceives bio-based developments in perspective with existing markets. Looking to find an interface with the existing economy and operations is for Abstraction a core competence and lead. Bio-based initiatives are assessed within existing market segments and insight will be provided into aspects around controlling the chain. This helps to identify risks and to anticipate future market circumstances and required services. With this, the feasibility of investments as well as the viability of initiatives is increased.

Specific attention is directed towards taking advantage of interactions between separate domains, on making core competences of organizations understandable, identifying new contexts for cooperation and defining positions and roles within new market relationships.

A Business Improvement Plan identifies benefits that can be achieved through an investment and how to realize these. The risks, the alternatives and the feasible choices will be identified in a Business Improvement Plan. The tool is being used by Abstraction to to evaluate bio-based opportunities.

Collaboration and partners

Abstraction mostly looks for cooperation with other parties when developing or executing projects. For example there are active participations with Utrecht University, Wageningen University, building company Van Hattum & Blankevoort and with FFact. Abstraction also collaborates with LEI and Biomass Research.

Regarding sustainability issues, Abstraction collaborates with stakeholders and actors from all relevant domains. Abstraction has experience in the application of quality certification and -standardisation like NTA 8080. This Dutch technical agreement describes the requirements for sustainably produced biomass for energy applications.

Vision and the way we work

Foto’s door Roy Borghouts / www.royborghouts.nlhttp://www.royborghouts.nlshapeimage_3_link_0

our way